GOLDEN FLEECE

WEBDESIGN, UX/UI

The redesign project for "Golden Fleece", premium multi-brand boutiques specializing in a diverse range of branded jewelry and accessories, aimed to transform the brand's digital presence into a sophisticated and user-friendly platform. The overarching goal was to create an immersive online experience that seamlessly integrates product exploration, online purchasing, boutique location services, and social media engagement.

A key focal point of the redesign is the enhanced product showcase. Categories are thoughtfully organized, allowing users to browse through an extensive collection of branded jewelry and accessories.

Another crucial feature introduced is Boutiques Locator, allowing users to find the nearest boutique effortlessly. This tool provides information about address, contact details, and store hours, enhancing the accessibility of the brand's physical locations for those who prefer in-person shopping experiences.

By integrating e-commerce, boutique location services, and social media engagement, the platform aims to redefine the online presence of "Golden Fleece", catering to the evolving needs and expectations of its discerning clientele.

2020